<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Stu Greenham]]></title><description><![CDATA[Staff Designer and Builder from Yorkshire]]></description><link>https://stugreenham.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!h9Qe!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddd3544e-51d2-424e-8eb2-dc577c669439_1280x1280.png</url><title>Stu Greenham</title><link>https://stugreenham.substack.com</link></image><generator>Substack</generator><lastBuildDate>Mon, 27 Jul 2026 21:26:38 GMT</lastBuildDate><atom:link href="https://stugreenham.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Stu Greenham]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[stugreenham@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[stugreenham@substack.com]]></itunes:email><itunes:name><![CDATA[Stu Greenham]]></itunes:name></itunes:owner><itunes:author><![CDATA[Stu Greenham]]></itunes:author><googleplay:owner><![CDATA[stugreenham@substack.com]]></googleplay:owner><googleplay:email><![CDATA[stugreenham@substack.com]]></googleplay:email><googleplay:author><![CDATA[Stu Greenham]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The ideas that never made it out of Notes]]></title><description><![CDATA[What happens when you actually interrogate your ideas]]></description><link>https://stugreenham.substack.com/p/the-ideas-that-never-made-it-out</link><guid isPermaLink="false">https://stugreenham.substack.com/p/the-ideas-that-never-made-it-out</guid><dc:creator><![CDATA[Stu Greenham]]></dc:creator><pubDate>Wed, 01 Apr 2026 11:50:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!h9Qe!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddd3544e-51d2-424e-8eb2-dc577c669439_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Being a designer comes with a particular kind of frustration.</p><p>You see problems <em>everywhere</em>. You can picture how something should work, how it should feel, what it could become. Ideas come easily. Too easily sometimes (often when you&#8217;re trying to sleep). But for a long time, seeing the idea was as far as it went.</p><p>They&#8217;d land in my Notes app. Get a title, maybe a few bullet points, and then just sit there while life moved on and the next idea showed up to take its place. A graveyard of half-starts. The frustration wasn&#8217;t that I had bad ideas, it was that I had no real way to do anything with them. I didn&#8217;t have the technical means to build, and I didn&#8217;t have a way to even know if they were worth pursuing.</p><p>I even tried to close that gap. Scratch my own itch, kind of thing. I already had a ton of front-end development experience. I taught myself how to build Figma plugins, with relative success. I even spent a full year learning SwiftUI because I genuinely believed that if I could just get over the technical wall, I could start building the things in my head. And to a point, it worked. Small things got made. But the bigger ideas, the ones that actually mattered, still felt out of reach. <strong>The limitations were real</strong>.</p><h3>Build all the things</h3><p>Then vibe coding arrived, and something clicked. Suddenly I could build. Like, actually build. Ideas that had sat dormant for years were now within reach, and it felt like a superpower had been handed to me.</p><p>But it created a different problem.</p><p>I went from a graveyard of notes to a graveyard of half-finished repos. I was like a kid in a sweet shop, grabbing everything, committing to nothing. The ability to build anything meant I wanted to build everything. I&#8217;d start something, get excited about the next thing, and abandon the first. The frustration didn&#8217;t go away, it just changed shape.</p><p>But I was still bypassing the most important part of the process. As a designer, interrogating a problem before jumping to a solution is second nature in my work. Somehow I&#8217;d never applied that same rigour to my own ideas.</p><h3>My thinking partner</h3><p>Bringing the list back was part of the answer. But more than that, using Claude as a genuine thinking partner to work through ideas before touching a single line of code, that&#8217;s what actually changed things. Not just collating ideas, but being more selective about which ones deserved to be built at all.</p><p>So I set up a dedicated project, with one job. To push back. To ask the questions I wasn&#8217;t asking myself. Things like: who is this actually for? What problem does it solve? Is there already something out there doing this? Where does this idea get complicated? Where does it break down?</p><p>The goal wasn&#8217;t validation. It was to move from a vague note to a real conversation, one that helped me understand whether a problem had genuine merit, how I might begin to approach building it, and what challenges I&#8217;d need to think through before writing a single line of code.</p><p>Some ideas didn&#8217;t survive that process. Good. Better to find out early.</p><p>But one did. It got sharper, more focused, and it turned into something I&#8217;m actually building now. That&#8217;s called Greased. More on that soon.</p><h3>Want to try this yourself?</h3><p>Here&#8217;s the starting point for the project instructions I use. Feel free to reuse this, it can easily be adapted to other tools beyond Claude. </p><blockquote><p><em>Be a challenging but constructive thinking partner. Your job is not to agree with me, it&#8217;s to help me work out if this idea actually has merit.</em></p><p><em>Here&#8217;s how I want you to show up:</em></p><ul><li><p><em>Challenge the idea, not to be negative, but to stress test it. If something doesn&#8217;t add up, say so.</em></p></li><li><p><em>Ask questions. Be curious. Dig into what problem this actually solves and who it solves it for. Don&#8217;t let me get away with vague answers.</em></p></li><li><p><em>If I am vague on an idea, help prompt me to understand it further and get deeper into the specifics.</em></p></li><li><p><em>Don&#8217;t be a yes man. If I&#8217;m excited about something that has a fatal flaw, tell me. Do it kindly, but tell me.</em></p></li><li><p><em>Look for the opportunity inside the idea. Even if the first version isn&#8217;t right, help me find the version that is.</em></p></li><li><p><em>When the idea does have merit, help me think beyond it. What features make sense? What&#8217;s the build path? What would make this something real people actually want?</em></p></li><li><p><em>Be my second brain. Spitball with me. Push back. Prompt me. Ask the questions I&#8217;m not thinking to ask.</em></p></li></ul><p><em>My goal is to move from a rough idea to something I can actually build. Help me get there honestly.</em></p></blockquote><p>Future posts will go deeper into how I&#8217;ve built on this. </p><p>If you made it this far, thanks. More to come.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://stugreenham.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>